What makes a brand like Supreme and Thrasher trendier than the clothes you get at the dollar store? Great brands live or die based on the perception surrounding them–how customers see them, their personality, and their expectations. There are five radical things you can do to improve brand perception right now–and some of them aren’t as hard as they may look.
How to Expand Your Brand’s International Reach
Let’s say you’ve succeeded in conquering your local market. You’ve increased your revenue, diversified your market, and enlarged your scale, and now the whole world is your brand’s oyster. Or maybe not? The international market is a bigger pond for most Singaporean brands, and it might be difficult to leap into without preparation.
Brand Collaborations: Why Brands Should Work Together
In the bustling branding circles, everything seems like a competition. You want to stand out from the crowd and capture more attention from the fleeting client base your brand has. But it doesn’t always have to be that way–sometimes, the more strategic move is to work together with other brands,
How to Market Merch: Selling Style, Not Just ClothesÂ
When you make merch and branded apparel for the first time, you tend to choose the most common offerings–preppy T-shirts, sweaters, and maybe some hoodies too. But clients don’t just look for clothes in their shopping experience
The Good, Bad and Ugly of Cheap Material for Brand Merch
If you own a business, you will have probably seen the business triangle. The theory behind this triangle is simple; a business can only prioritize two things between cost, quality and time. If something is cheap and high-quality, it has to take a lot of time, and so on.
Style and Substance: Why Not Both?
Shirtual offers customizable fashion solutions, merging style and substance to ensure your brand’s success. Explore various materials, colors, and shapes. Schedule a consultation today.
The World is Your Brand’s Oyster
Expanding a successful clothing brand internationally involves risks but offers rewards like increased revenue, market diversification, and operational efficiencies. Shirtual supports global growth with top-notch logistics services.
Brand vs. Branding
You’ve come up with a design, a logo, a tagline, and come in contact with a supplier—your brand is ready to go! It’s ready to go, right? Well… Is it actually, really ready to go? You are, in fact, one of many who’s been thinking the exact same thing at the exact same time. When it comes to creating a brand-new brand and earning your place in the market, competition is fierce. With the ease of trends and choices at our fingertips, how do we stand out? There are 5 key brand elements you need to reach your desired audience and build your presence. These 5 things are essential in building a relevant brand and a defined positioning. We understand that they may sound intimidating at first, but we also believe that your visions are worth building something that lasts for. No worries, if you’re ever in need of discussion and brainstorming partners, feel free to hit us up to schedule your free brand consultation!
Starting a Brand 101 with Shirtual
Starting your own brand and growing your business may be the dream of many, but few will see it through completion. We’re sure you’ve got plenty of visions and questions regarding how to start, what to look for, who to hire, and many other things. Let’s break big ideas down into feasible, actionable steps! We’re excited to be a part of your brand’s journey. Ready to elevate your apparel brand and be the next fashion mogul? Book your free consultation call today!
Starting a Brand 101 with Shirtual
Words by Shirtual