Adaptation breeds innovation, and innovation always brings people to the table. With 2025 in full view, brand owners and apparel designers will need to latch onto new trends for the upcoming spring season. Starting your own apparel brand this year? Take a look at the top trending aesthetics in 2025 with Shirtual’s design team.

Starting a business takes a lot of time–and a lot of risk. While being your own boss can have many benefits, it also requires a lot of preparation and resources to set up a business for success, especially in a saturated market like the apparel industry. Luckily, working on online apparel business ideas doesn’t have to take as much capital as you may think. 

Every brand, whether big or small, aspires to have clients go to bat for it. With social media, personalization and community have become key factors for making this customer relationship happen. Knowing how to build a community for your brand is essential when starting out.

Product pictures are one of the most essential parts of any online clothing business. Since you can’t touch or feel the quality of apparel online, pictures are the first things shoppers check from an online store to verify the quality of a product. Knowing that, it’s incredibly important to know how to take pictures of clothes to sell online–even if you’re on a budget.

The modern age has brought in both the best and the hardest times to be an artist. While the internet has made selling and sharing art to wide swaths of people trivial, oversaturation and advancements in AI have risked many budding art careers. As such, it can be tricky to learn how to make money as an artist online–though there are still plenty of opportunities.

There’s no better time to sell apparel and clothes than on Christmas. Retailers and apparel brands make some of their biggest profits during the winter holidays, with over half of all the gifts given during the season being clothes and apparel. Not sure what to sell to capitalize on this gift-giving bonanza? No worries–we’ve compiled a merry list of apparel Christmas products to sell this winter holiday season.

Now that you have their email, you can send a quick pitch to sell yourself. Keep in mind to cater your pitch to each brand you’re contacting. These brands can get a lot of emails a day, and if yours sounds like a copy-pasted template, they’ll likely assume it’s spam and ignore you. 

Influencers and content creators are the bread and butter of social media, but gaining a steady revenue from sharing your hard work online is tough. Despite over 46% of all marketers using Instagram for their influencer marketing, gaining a steady income on the platform can be difficult for new influencers. However, you can generate multiple streams of income to improve your chances on the platform. Let’s look at how to make money as an Instagram influencer in 2024.

T-shirts are the bread and butter of any apparel brand. Because of this, there’s been a lot of variety in t-shirt printing and design over the years–but nothing comes close to the importance of fabric in the final product. Modern apparel businesses grapple with synthetic vs natural fabrics, sustainability fashion, and the costs of cheap fabric quality. Ultimately, though, all brands need to find the best fabric for t-shirts to suit their purposes. 

If a small indie brand goes viral, there’s a good chance it got started on TikTok. Despite being around for less than a decade, the platform has launched countless businesses and brands into seemingly overnight stardom thanks to the strength of its algorithm and organic interaction. But those are just the success stories–is it really that easy to make your own clothing brand go viral on TikTok?