“Follow your heart.” “Trust your gut.” “Let your instinct lead.” If you’ve heard of these phrases, you know how important emotions are to the average customer. The most successful brands in the world are built on sentimental value–whether it’s partygoers sharing a Coke, teenagers sketching on their Converse, or athletes winning contests while wearing Nike. A strong brand sells style and emotion, not just products. This is why emotional branding strategies are so effective.
5 Most Popular Different Methods of Printing on T-Shirts
T-shirts are a staple in merchandising. Whether you’re handing out swag to corporate employees or selling wearable art prints, the T-shirt is renowned for its versatility in many situations. It’s no surprise, then, that there are numerous ways to print graphics on a T-shirt–some with more advantages than others. But which should you choose? We’re looking at 5 of the most popular different methods of printing on T-shirts and when to use them.
EssentialTips on How to Work with Clothing Manufacturers
We’ve talked about how to start a clothing brand, but the essential part of any business is manufacturing your product. Whether you start off with a simple shirt brand idea or want to go bigger, all of this relies on how well you can communicate your ideas to the people making your apparel. We’ll be looking at some essential tips on how to work with clothing manufacturers, and what you can expect in the meantime.
5 Corporate Apparel Ideas to Make Your Business Pop
Go into any successful business or franchise–chances are, you’ll see employees or workers wearing something that screams the brand’s image. These usually come in the shape of simple polo shirts or tags, as they mostly just work as identifiers for your own workers. You don’t need anything more complicated, right? While finding good corporate apparel ideas may not seem important, corporate apparel does much more than just tell people about your brand.
How to Recognize Great Fabric Quality from Just a Touch
Have you ever picked up a shirt with a nice design on the front, only for it to wear off or tear after a few months of wear? It’s an experience nobody appreciates–especially your future clients. When you’re building an apparel brand, you want your name to be associated with top-quality designs and materials. So how can you tell the good and the bad apart when purchasing fabrics from your manufacturer? Not to worry–there are a few key indicators in how to recognize great fabric quality, just from a single touch.
The 3 Things You Need to Start a Clothing Brand in 2024
We’ve talked before about developing and maintaining a brand, but the real challenge comes from building it in the first place. There were over 32,765 apparel brands in the US alone last year, and Singapore has seen a massive surge of competitive apparel names from all over. While it’s now easier to get your foot through the door, it takes a lot more than a few good designs to stand out now. Today, we’ll be talking about the three essential things you need to successfully start a clothing brand in 2024.
5 Affordable Tips to Turn Your Merch into a Premium Brand
Nothing sells better than an image. Once you have the basis of making a professional brand perception, you want people to see you as a genuine, valued asset. While very few brands can be luxury names like Louis Vuitton, every entrepreneur has what it takes to be premium; still affordable, but definitely high-shelf and high-quality. Even if you don’t have a lot of resources, there are still plenty of affordable ways to turn your custom merch into a premium brand.
5 Tips to Make Your Online Clothing Brand More Professional
All creators want to be seen as top of their class in one way or another. Whether your brand sells bourgeois suits and ties or casual-hip sneakers, your brand needs to be reliable and trustworthy to climb up the market space. Luckily, there are 5 things you can do to make your business a perfectly professional online clothing brand almost immediately.
5 Most Common Branding Challenges (+ How to Deal with Them)
There are a lot of challenges involved in maintaining a brand. In a marketing world full of distinct competitors, putting your foot through the door has never felt more demanding. Now, it may be tempting to try and jump on the latest trends, or expand upon new horizons; neither of which are bad. But are they really what your brand needs? These are some of the 5 most common branding challenges you’ll have to look out for when adapting to the times–and how to deal with them.
How to Improve Your Brand’s Perception in 5 Radical Ways
What makes a brand like Supreme and Thrasher trendier than the clothes you get at the dollar store? Great brands live or die based on the perception surrounding them–how customers see them, their personality, and their expectations. There are five radical things you can do to improve brand perception right now–and some of them aren’t as hard as they may look.