Where do apparel businesses begin? Ask the average entrepreneur today and you’ll likely find that they began online–building a brand and platform on Instagram or TikTok, then working with drop shippers or merchandising services like Shirtual or Shopify to produce and distribute products. However, once you’ve grown up from that niche, it’s important to be able to scale up. This often means engaging in offline branding to bring your online apparel brand to stores or expos.

When it comes to brands, whether you’re selling apparel or other merchandise, perception and personality are everything. Community building and customer engagement are both important for building a good image of a brand, but sometimes, something as simple as packaging can go a long way in affecting your clients’ views of your products. That’s why having great printed packaging has been proven to positively influence clients’ satisfaction and behavior. 

Picture this–you’re prepared to go out to work or with friends, but the plain shirts and jeans you put on start to look stale in the mirror. We’ve all been there. While a few good color choices or a nice jacket can help, sometimes to really enhance an outfit, you need to think smaller. You need a few well-rounded accessories for men.

While many accessories are made for women, simple metalwork like rings and necklaces have been for all genders in all kinds of civilizations. For the most part, these accessories symbolized power and wealth, and many of those ideas persist to this day. However, there are more accessories for men now that are more on the casual side–things you can wear to chill and complete an outfit’s overall profile.

Instagram is one of the best social media platforms for brand marketing, used by over 80% of marketers worldwide. Considering the sheer popularity and constant innovation on the platform, it’s hardly a surprise that it remains so prevalently used among all walks of life. Popularity, however, comes with a lot of competition. It can be hard to stand out in the Instagram marketing scene, so today we’ll talk about how you can market and sell your products on Instagram effectively.

Want to make your apparel brand stand out? Here are some tips for your own clothing brand this year.

“Follow your heart.” “Trust your gut.” “Let your instinct lead.” If you’ve heard of these phrases, you know how important emotions are to the average customer. The most successful brands in the world are built on sentimental value–whether it’s partygoers sharing a Coke, teenagers sketching on their Converse, or athletes winning contests while wearing Nike. A strong brand sells style and emotion, not just products. This is why emotional branding strategies are so effective.