All creators want to be seen as top of their class in one way or another. Whether your brand sells bourgeois suits and ties or casual-hip sneakers, your brand needs to be reliable and trustworthy to climb up the market space. Luckily, there are 5 things you can do to make your business a perfectly professional online clothing brand almost immediately.

But what does it even mean to be a professional online clothing brand? In the saturated online market, having all the details to ensure top quality for your customers makes brands truly stand out. You’re entering an international marketspace, and while that has countless benefits, it also means being as open and engaging to your customers whenever possible.

Here are a few things you can do to start:

1. Be clear on your policies

A wall of text for your terms and conditions may seem excessive, but it’s more often vital for both you and your customers to have. 

Customers are more cautious about buying products like clothes online since they haven’t had a chance to physically interact with the product. Terms and conditions give a better idea of what they’re getting into and what you can promise them.

Return policies are especially important. Not only do clear refund policies put your buyers’ minds at ease, but they also save you a headache on the exponential costs of return deliveries. As long as the buyer knows you’re willing to cover any reasonable damages or supplier mistakes, they’ll be more willing to purchase your products.

2. Include size charts

Ask any regular online shopper, and they’ll tell you nothing sucks more than buying clothes online that don’t fit you. This is especially true for female clothing brands, where most clothing retailers can’t agree on how big or small XL or S are supposed to be. 

An objective size chart changes this completely. Using clear measurements on how long a garment is or how it stretches over parts like the legs or shoulders can greatly reduce your buyers’ headaches. 

All in all, it’s an essential detail that all professional online clothing brands should look out to display.

3. Show off that hang tag

Hang tags are underrated parts of the fashion industry. A well-designed hang tag is one of the first impressions a customer gets from trying your product out the first time.

If you’re a smaller business with a more personal brand, you can even leave little notes on these tags to make the customer feel even more appreciated. Just remember that a hang tag is a minor but significant part of establishing your brand’s image and professionalism.

4. Remember your washing instructions

Imagine the first time a customer gets your shirt or trousers. They love it, and they wear it to death–only to find out the colors wash out in the machine, or that it tears under ironing heat.

Washing instructions are things all professional online clothing brands specify at some point. Not all garments are made the same, and while sleek styles can still be made from good quality, that doesn’t mean washing instructions are optional.

Make sure to check with your country’s care labels when tagging clothes with instructions. You can include the washing instructions in your hangtag or a stitched-in tag. Ultimately, customers should be able to double-check it before sending their garments to the dryers. 

5. Feature your products on social media

The most significant part of running a professional online clothing brand is posting your brand online. And not just a few pictures, either–buyers have shown they want big and clear product images before purchasing products.

Most professional online clothing brands will have shots of their clothes from various angles–front, back, side, flattened and such. Finding a couple of good friends or hiring some models can sell the authenticity of your product even further.

The main goal of all this, of course, is that you’re earning your customer’s trust. Regularly updating Instagram posts and website blogs with new products shows that you care about what you’re selling. Similarly, so does being clear about your product’s specifications and customer engagement. 

Ultimately, the most professional online clothing brands are the ones that show a deep appreciation for their craft. Your brand shouldn’t just sell clothes–it should sell a lifestyle. One that you’d want everyone to live with in class.