Starting a Brand 101 with Shirtual

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5 Casual Campus Outfits to Sell (and Wear) This Fall

Summer vacation is over, and college campuses are finally opening back for the fall–this back-to-school era means you’re probably looking for new outfits outside of the shirts on your bedroom floor. Or, perhaps, you’re thinking of selling a new collection for your youthful apparel brand. Whatever the occasion, we’ve got

The Ultimate Tips to Make Your Apparel Brand Stand Out

How many fashion brands have you seen with the same minimalist branding, the same plain shirts with one-note designs, and the same general aloof attitude to their future clients? Countless brands, both big and small, fail to appeal to modern audiences because of laissez-faire approaches to their style and branding.

5 Trendiest Types of T-Shirts for Your Apparel Brand

T-shirts are by far some of the most popular products you can make in the apparel business. The humble shirt is sitting at an outstanding $72 billion industry, and thousands of apparel brands are built off the back of a few strategically designed t-shirts. In such a saturated market, how

Emotional Branding: Strategies to Win a Customer’s Heart

“Follow your heart.” “Trust your gut.” “Let your instinct lead.” If you’ve heard of these phrases, you know how important emotions are to the average customer. The most successful brands in the world are built on sentimental value–whether it’s partygoers sharing a Coke, teenagers sketching on their Converse, or athletes

5 Most Popular Different Methods of Printing on T-Shirts

T-shirts are a staple in merchandising. Whether you’re handing out swag to corporate employees or selling wearable art prints, the T-shirt is renowned for its versatility in many situations. It’s no surprise, then, that there are numerous ways to print graphics on a T-shirt–some with more advantages than others. But

EssentialTips on How to Work with Clothing Manufacturers

We’ve talked about how to start a clothing brand, but the essential part of any business is manufacturing your product. Whether you start off with a simple shirt brand idea or want to go bigger, all of this relies on how well you can communicate your ideas to the people

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